The Outnet
How do you scale an off-price business with limited inventory and margin restrictions? Stefanie did just that by taking the bread-and-butter business of sourcing excess stock and adding to it a combination of innovative buying techniques. Utilizing her buying power to partner with Net-A-Porter on forward ordering to secure advance inventory and her design skills on creating exclusive cut-ups programs with designer deadstock, The Outnet was able to fuel current global trends and fill gaps in product assortment and size runs.
The result was a 59% sales comp on +1% inventory, GM% improvement, better customer relationships and a more compelling offer, driving up The Outnet’s credibility and power in the competitive off-price retail space.